RATIONALE

My topic was indoor plant hunting in the capital. I picked this because of a personal attachment to the subject and I thought it would be a great idea to design with.

What were the relevant rational and emotive qualities / attitude / atmosphere you wanted to convey:

The vibe I wanted to go for right from the start was a really pretty, aesthetically pleasing design that had light bright colours and would attract particularly people around my age group. Right from the start when collecting ideas for my moodboard I wanted it to all be green, luscious, and pretty, to reflect my own love for plants and greenery. I wanted my design to be visually clean and easy to read, I didnt want to have anything that would distract the reader from the brochure itself. 

Visual language:

The visual language is a big part to conveying the message I wanted to show, the colour palette I chose best reflects the subject matter and the locations. I used backgrounds to give a sense on what the location would feel like along with the images of the plants and locations itself. 

Application of grid:

My grid structure was a 4 column and I think this worked well especially in my compulsory set text pages. With my 3 page spreads I kept the text short and simple as I didnt want to overcrowd the page, The placement of the text alongside the imagery and titles gives a nice hierarchy to the brochure and makes it easy to follow. 

Typographic approach:

The fonts that I ended up with on my final were the best I think I could have picked, I had worked with 6+ different fonts to see what style best suited my theme and I think by mixing a handwritten cursive font with something tall and skinny created a nice overall look.

Own process:

I learnt a lot about my own process and I thought it was a very positive one. I am a big fan of using a workbook as I constantly went back to see what I had done previously and used that to develop my ideas and make sure that I was on the right track that I wanted to be on from the start. I found it really beneficial getting critiqued and been given advice from my tutors. It enabled me to take a step back from my work and see what things needed to be changed to have an even more successful design. Talking with my peers in my class and from other classes made me also have a wider perspective. 

For future projects I will definitely be following the same process as it helped me work to my best standard.

I think the overall outcome reflects a lot on my personal design style, the vibe that I was intending to go for and the experience that someone would have when going to look for some indoor plants.